Matt Edwards is CEO of DF London. Matt studied PPE at Oxford University then started his career at Saatchi & Saatchi - at the time the UK's leading ad agency. He now has over 20 years experience of working with clients to build their brands, businesses and reputations and together with those clients he has won every type of creative and effectiveness award from Cannes Gold Lions to the Marketing Society Effectiveness Grand Prix. Matt joined Engine in 2005 as part of the post-MBO management team. He was appointed Engine Managing Director in 2008, CEO of WCRS, Engine's creative agency in 2011 and CEO of DF London in 2016. He is obsessed with Park Run, musical theatre, probability theory and Ebbsfleet United.