DK Peng

Group Creative Director, China

As a senior advertising executive with deep experience in the business, DK Peng has a wealth of knowledgeable in both online and offline advertising. He has worked with international clients such as Lexus, Unilever, BAT and Heineken. As the Group Creative Director at Deep Focus China, he has expanded the Creative department and fully streamlined its workflow. He oversees creative concepts, brand strategies and management and has led the team to winning bids to gain well-known clients including Starbucks, Tourism Australia and Tmall.