Bonnie Arora

Head of HR and Partner

Bonnie Arora is head of HR and Partner at Deep Focus UK and is the responsible for the quality of leadership, talent, people strategies, structures and operations at the agency. She started her HR career in the publishing industry and quickly moved to media where she specialised in the digital, creative and technology space working both in the UK and internationally. Bonnie joined the agency in 2011 from Buongiorno (now Lumata) in the m-commerce and real-time marketing space where she worked in the UK and International region managing people strategy and operations. She has earned diplomas and bachelor degree in Economics, Business Studies and Finance, before completing her Masters in Human Resources Management in the University of West London. Bonnie is passionate about behaviour and creative complex human systems, and would gladly have a discussion with anyone on how chaos theory should inform our management and leadership practices.