Alpha Xu

General Manager, China

Alpha Xu is the managing director and co-founder of Deep Focus China. In 2008, he and Wong Kian Fong founded FlipScript, a digital marketing advertising agency committed to providing clients with the best marketing plans backed by the finest creative ideas and most innovative technologies. In just a few years, under his leadership and management, the company grew and successfully won the trust of some of the world's leading brands, such as Tourism Australia, Starbucks, Tmall, Herm├Ęs, VCA, Bally, and Crocs. In 2013, FlipScript was acquired by the British group Engine and merged with Deep Focus.